CVS Health

Brand identity & enterprise-wide project management

The project

In this project, we focused on establishing a clear brand voice, redefining the brand identity, and creating a cohesive direction across every touchpoint. We managed the project through each phase - coordinating strategy, creative development, and construction management to keep the vision aligned and execution on track. The result was a streamlined process that brought together branding, design, and construction with clarity and purpose.

Scope of work

Our work included project development, project management, production, and coordination across 220+ sites for the following CVS Health initiatives:

  • CVS/Colleague Connection Center development and implementation

  • CVS/Interior Branding Design Guide

  • CVS/Signify "Day One"

  • CVS/Meritain

  • CVS/Oak Street Health

  • CVS/HAW (Heart At Work Behavior) national rollout

  • CVS rebrand - the celebrated transformation to the CVS Health brand

  • CVS Tobacco Free Campus(es)

  • CVS/Aetna "Day One" merger project

  • CVS/Aetna Purpose Project

  • CVS/Omnicare

  • CVS/Tech Rx

  • CVS/Coram

  • CVS Health COVID-19 response (enterprise-wide)

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