CVS Health
Brand identity & enterprise-wide project management
The project
In this project, we focused on establishing a clear brand voice, redefining the brand identity, and creating a cohesive direction across every touchpoint. We managed the project through each phase - coordinating strategy, creative development, and construction management to keep the vision aligned and execution on track. The result was a streamlined process that brought together branding, design, and construction with clarity and purpose.
Scope of work
Our work included project development, project management, production, and coordination across 220+ sites for the following CVS Health initiatives:
CVS/Colleague Connection Center development and implementation
CVS/Interior Branding Design Guide
CVS/Signify "Day One"
CVS/Meritain
CVS/Oak Street Health
CVS/HAW (Heart At Work Behavior) national rollout
CVS rebrand - the celebrated transformation to the CVS Health brand
CVS Tobacco Free Campus(es)
CVS/Aetna "Day One" merger project
CVS/Aetna Purpose Project
CVS/Omnicare
CVS/Tech Rx
CVS/Coram
CVS Health COVID-19 response (enterprise-wide)