Alaska Airlines

High-Profile Event Production

The Catalyst team works alongside clients to develop bold campaigns, immersive experiences, and meticulously produced events—transforming ideas into moments people remember.

The client  

Alaska Airlines has entrusted Southport Marketing with producing some of the brand’s most high-profile events, such as the “Appreciation Celebration” to honor their former CEO in his retirement and in celebration of the company’s 90th Anniversary – both of which took place at their Seattle Hangar.

Appreciation Celebration:

As part of the retirement event production, Southport Marketing managed and oversaw the installation of large format signage, decor and furniture, staging, photo experiences, food trucks, bar, band & DJ entertainment, etc. Behind the scenes, we provided event staffing services, coordination & logistics with vendors such as power, audio-visual production (A/V), portable restrooms, event security, and more.

90th Anniversary Celebration:

For this event, Southport Marketing again was tasked to manage and oversee the full installation of large format signage, event decor & furniture, staging, photo experiences, catering, bar, band & DJ entertainment, etc. Behind the scenes, we provided crew & labor, coordination & logistics with vendors such as power, A/V, fencing, portable restrooms, security, and more.

The services

• Design & Fabrication
• Event Production
• Event Staffing
• VIP Experiences
• Experiential Marketing
• Brand Activation

Event location & date

• Seattle, Washington
• 2021-2022

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